According to a new survey, two-thirds of consumers in 28 countries around the globe prefer sustainable or eco-friendly brands when making purchasing decisions.
In North America alone, 69% of those polled said they would even be willing to pay more for recycled products.
In fact, the current feeling among today’s consumers is that they want companies to focus on zero-waste policies and reduced emissions, prioritizing environmental and social benefits over profits.
Add to this the fact that the recent COVID-19 pandemic has placed additional economic stress on an already competitive business market, and you have the perfect reason to begin a corporate responsibility program that focuses on sustainability.
Some companies might hesitate at the idea of implementing new initiatives that can eat up staff time and end up costing more. But there are several simple, intuitive, ways your company can build a portfolio that includes sustainable practices while saving money and improving productivity.