Social distancing. Isolation. Wearing masks in public. Limited gatherings. These are just a few of the dynamic changes our society has experienced since the COVID-19 pandemic reached our shores earlier this year.
With the crisis still making an impact, now, perhaps even more than ever, it is important to be active in supporting your local community.
Forming strong community partnerships will not only benefit your local economy and your neighbors, it brings many benefits right back to your own doorstep.
Not only do 70% of consumers think businesses have an obligation to be active on a local basis, but 87% of consumers noted that their decision to purchase a product was based on a company’s advocacy of an issue that was important to them.
Importantly, community activism and corporate social responsibility don’t just resonate with consumers — they also have a strong positive effect on your employees.
Nearly 71% of millennials want to see social activism at work and those companies that focus closely on giving back to their communities see employee productivity skyrocket — and turnover decrease by 25-50%.
More productivity equals more revenue and a reduction in turnover allows you to operate more efficiently — without the constant learning curve associated with onboarding new employees.
That being said, how can companies manage to stay involved at a time when our population is being asked to reduce contact for public health and safety reasons?
Fostering Community Involvement in the Age of COVID-19
The coronavirus pandemic, with its many rules and guidelines governing gatherings and social contact, has shifted the playing field for community involvement opportunities for the time being.
But that doesn’t mean that your business can’t make a serious difference both in, and outside of, your offices.
Start at Home
Your team of employees should be your first priority — especially during these frightening times. Make sure you put protocols and procedures into place to let them know you care about them. These can include:
- Sanitizing stations
- Temperature checks upon entry
- Remote work options
- Office work rotations to keep employees distanced
- Leave for employees that must care for a sick family member
If you have to cut your workforce due to budget considerations, be sure you connect your employees with resources they might need to find financial and other assistance if they are out of work.
Consider Sponsoring Virtual Fundraisers
Non-profits, those organizations that focus on helping so many underserved populations, are having a hard time negotiating the post-COVID landscape.
Many of them have had to let workers go as funding sources have dried up. What is worse, social distancing has made looking for new funds even more difficult.
If you know of a local nonprofit that is having difficulties, consider sponsoring a virtual fundraiser or donation drive that can be handled with minimal — or even no — contact.
Focus on Vulnerable Populations
Most communities have several populations that are hard-hit by the coronavirus crisis, such as older adults and people with chronic health issues.
If you have a brick-and-mortar operation, consider setting special hours for these people to get the goods and services they need without being exposed to the general public. Or, you can consider offering them free curbside or home delivery options to keep them from exposure.
Perry proTECH is Proud to Serve Our Local Community
At Perry proTECH, we are proud to be a part of the Lima, Ohio area — and we show it.
Not only do we offer our employees paid time off while they are volunteering, but we also actively participate in a number of strong, local organizations that focus on making our area a better place to live, such as:
- Allen County Children’s Services
- Allen Lima Leadership
- Lions Club International
- American Red Cross
- United Way
- West Ohio Food Bank
- Junior Achievement
- Hope Clinic
- Big Brothers/Big Sisters
- Leo Catholic High School
- Fort Financial Credit Union
- Our Lady of Consolation
- Hancock County Parks
- The City Mission
- Fort Wayne Downtown Improvement District
- Boy Scouts of America
- Carey Ecumenical VBS
- Youth for Christ
- Rotary Sertoma
As our list of volunteer opportunities and sponsorships grows, so does our passion for making a difference in where we live — and in the lives of our employees and our neighbors.
Do business with your neighbor. Contact a Perry proTECH consultant and find out how our local team can help your business thrive.